Manhattan Pop-Up Superstore
2023
Brand System
Laser Printed Artist Book &
HTML, CSS, JavaScript, JSON
Manhattan Pop-Up Superstore
2023
Brand System
Laser Printed Artist Book &
HTML, CSS, JavaScript, JSON
2023
Brand System
Laser Printed Artist Book &
HTML, CSS, JavaScript, JSON

Welcome to Manhattan Pop-Up Superstore.
Ultimately, the search for goods on the street involves the same action as online shopping: eyes browsing, brain sieving through and processing the massive amount of visual input.
A physical shopping brochure and a shopping website for Manhattan Pop-Up Superstore, an imaginary event that takes place every hour and every where in Manhattan, inspired by @StoopingNYC and stooping culture in New York.
Ultimately, the search for goods on the street involves the same action as online shopping: eyes browsing, brain sieving through and processing the massive amount of visual input.
A physical shopping brochure and a shopping website for Manhattan Pop-Up Superstore, an imaginary event that takes place every hour and every where in Manhattan, inspired by @StoopingNYC and stooping culture in New York.
欢迎来到曼哈顿快闪超级市场。
它由纽约流行的stooping文化衍生而来,也就是寻找被丢弃在路边废弃家具并带回家重新赋予价值的生活方式。
曼哈顿快闪超级市场是一个全时段营业的自助概念商店,顾客可以零元的低廉价格购入他们心仪的商品,只要他们能够在街头捡到。
商店贴心地在购物手册上标注了每样商品的地理坐标和上架时间(也就是在街头被发现的时间地点),供各位随意翻阅选购。同时消费者也可以浏览购物网站,并在虚拟房间中创建、体验自己的家居搭配。
它由纽约流行的stooping文化衍生而来,也就是寻找被丢弃在路边废弃家具并带回家重新赋予价值的生活方式。
曼哈顿快闪超级市场是一个全时段营业的自助概念商店,顾客可以零元的低廉价格购入他们心仪的商品,只要他们能够在街头捡到。
商店贴心地在购物手册上标注了每样商品的地理坐标和上架时间(也就是在街头被发现的时间地点),供各位随意翻阅选购。同时消费者也可以浏览购物网站,并在虚拟房间中创建、体验自己的家居搭配。

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Millennium of Love
愛的初世紀
2022Book Design
Laser Printed Artist Book, CD, plastic case







The advent of the 21st century is
fascinating. Bidding farewell to the
conservative and turbulent era, people
embrace the arrival of the millennium
with a sense of anticipation. This album,
Millennium of Love, features seven
Mandarin and Cantonese songs from the
1990s to the 2010s, performed by seven
female singers or groups with strong
styles and personalities. They come from
different parts of East Asia: Taiwan, Hong
Kong, Singapore, Malaysia. This album
attempts to interpret the popular music of
the late 90s and early 00s to get a glimpse
of people’s life and emotion of the time.
The female singers on the album express
their delicate emotions in unique rhythms
and lines. And most importantly, they are
singing with a genuine attitude about the
future, freedom and love.
I grew up listening to LOVE RADIO FM103.7., a radio station that plays the most classic Mandarin pop songs. Yet as I entered my teenage years, I had little chance to listen to the radio, letting those songs slip away from my mind for a long period of time. Only in recent years did I start to pick up these familiar melodies through music softwares and delve deep into the entire discography of the pop artists. Now with today’s smart devices, I had the exciting opportunity to explore songs on my own whenever and wherever I am, an experience I never had as a child listening to the top hits randomly being played on the radio. This book, in the form of a physical lyrics booklet, intends to freeze and record my current music playlist, constructing visual mise-enscenes and passing on the exciting and intimate musical experience to those who open the CD.
I grew up listening to LOVE RADIO FM103.7., a radio station that plays the most classic Mandarin pop songs. Yet as I entered my teenage years, I had little chance to listen to the radio, letting those songs slip away from my mind for a long period of time. Only in recent years did I start to pick up these familiar melodies through music softwares and delve deep into the entire discography of the pop artists. Now with today’s smart devices, I had the exciting opportunity to explore songs on my own whenever and wherever I am, an experience I never had as a child listening to the top hits randomly being played on the radio. This book, in the form of a physical lyrics booklet, intends to freeze and record my current music playlist, constructing visual mise-enscenes and passing on the exciting and intimate musical experience to those who open the CD.
21世紀的到來讓人著迷。告別了保守與動蕩的年代,人們懷著期待的心情擁抱千禧年的來臨。本張精選專輯《愛的初世紀》共收錄了7首1990到2010年代之間發行的華語及粵語歌曲,由7位風格迥異的女歌手或組合演唱,她们来自東亞的不同地區:台灣、香港、新加坡、馬來西亞。通過
回顧當年百花齊放的流行音樂作品,試圖探詢那個時代的生活與情感。專輯中的女歌手們用不同的节拍诉说着细腻的情緒,這其中有如夏日般滚烫的热烈、對完美居所的遐想,也有如咖啡苦澀濃厚的滋味、隔著網線的小心試探、隨性恣意地遊蕩。更重要的是,她們用著真实的態度吟唱著對於未來,自由與愛的理解。
聽著103.7最爱调频電台長大的我,当華語音樂在我耳邊淡出許多年後,近幾年又開始通過音樂軟件拾回記憶深處的旋律,補全所有當時感興趣和不感興趣的歌手的作品全集。不同於接收電台固定頻率放送的隨機歌曲,現在的智能設備給予了我們自主點歌和選擇的機會,是小時候未曾有過的體驗。以前那些叫不出名字的動聽樂句,如今也能熟知它們的演唱者與創作背景。雖然少了份偶然聽到自己喜歡的歌時的欣喜,但是幸福地收穫了主打歌以外大批經典卻對我来说新鮮的旋律,更能將它們反覆細細回味,組合搭配,為自己的日常建構不同情緒的氛圍。這本以實體CD 歌詞冊形式設計的書,也正是想將當下我的電子音樂播放列表定格並紀錄,把亲切或未知的体验传递给打開這盒光盤的人。
聽著103.7最爱调频電台長大的我,当華語音樂在我耳邊淡出許多年後,近幾年又開始通過音樂軟件拾回記憶深處的旋律,補全所有當時感興趣和不感興趣的歌手的作品全集。不同於接收電台固定頻率放送的隨機歌曲,現在的智能設備給予了我們自主點歌和選擇的機會,是小時候未曾有過的體驗。以前那些叫不出名字的動聽樂句,如今也能熟知它們的演唱者與創作背景。雖然少了份偶然聽到自己喜歡的歌時的欣喜,但是幸福地收穫了主打歌以外大批經典卻對我来说新鮮的旋律,更能將它們反覆細細回味,組合搭配,為自己的日常建構不同情緒的氛圍。這本以實體CD 歌詞冊形式設計的書,也正是想將當下我的電子音樂播放列表定格並紀錄,把亲切或未知的体验传递给打開這盒光盤的人。
Uncle Lou 快樂人
2025Signage Design
Uncle Lou is a restaurant in NYC
Chinatown that specializes in Cantonese cooking and oldschool Chinese-American dishes. For the redesign of the restaurant
storefront, I drew the Chinese
characters 快樂人 (“Happy Person”)
in traditional Lishu calligraphy style inspired by
vernacular Cantonese brush signs,
and paired it with a rounded Gothic
Latin typeface.
The design aims to evoke the brand’s joyful spirit while honoring the cultural heritage of the neighborhood’s longstanding businesses.
Designed and fabricated @ Noble Signs
Photos Courtesy of Molly Woodward
The design aims to evoke the brand’s joyful spirit while honoring the cultural heritage of the neighborhood’s longstanding businesses.
Designed and fabricated @ Noble Signs
Photos Courtesy of Molly Woodward




Bar Sparrow 麻雀
2024-2026Brand Identity, Signage Design, Custom Hand Lettering and Gold Leaf

spec
2025-OngoingBrand Identity, Website Design
Designed as a self-initiated identity for spec, an NYC publishing collective amplifying overlooked East Asian perspectives, this system centers on the variant Hanzi (異體字) “㸃”. Denoting an ink stain or tiny trace, this rare character mirrors niche narratives (“specks”), replacing its four-dot radical with the Latin letters s-p-e-c. Paired with organic ink-bleed patterns, the identity further adapts GenWanMin, a softened derivation of Noto Serif CJK, to bring a documentary, humanistic texture to CJK narrative typesetting. The monochrome identity offers a quiet, neutral container that lets the vibrant colors of curated visuals stand out.
Business Dard Design: Melody Chen
Website Design & Dev: Francine Zhou & Ming Lei
Business Dard Design: Melody Chen
Website Design & Dev: Francine Zhou & Ming Lei






